Jun 4, 2014

What To Consider When Choosing An SMS Service Provider

By Alex D White


Short messages have become an integral part of communication systems in the world. Business organizations have not been left behind. Business executives find it easier and cheaper to send bulk short messages to both their clients and shareholders. Today, certain business entities that are not themselves mobile network operators have established themselves as SMS service providers. The problem is that even though these entities save organizations a lot of money, choosing the best SMS gateway provider can be difficult and challenging; thus, there are usually key considerations to consider.

Evaluate the viability of your decision based on the amount you are going to save by abandoning other means of sending messages for this new service. Remember that resources are scarce; hence, you will want to ensure a balance between costs and benefits of every decision you make. Often, the costs of buying credits should reduce as you buy more of those credits.

You would need to find out if there are some hidden costs of using the services. Many companies offering this service fail to include some costs like say set up costs on their website and the costs only become visible after you sign a contract with them. Inquire from other people using the same company for their message communications if at all there are some costs that are not included.

Be careful about companies that restrict the minimum amount of credits you can purchase in any one transaction. Settling for such companies will necessitate that you analyze accurately the number of people you will use the SMS on. If you are unable to determine the accurate number of your application users, then do not go for such brokers, as it will lead to wastage.

Try as much as possible to avoid purchasing credits that expire after short periods. Some companies have the lifespan of their credits extremely short. Such companies only compound your problem giving you another work of establishing the accurate number of people you will have to send short messages in a day to avoid over purchases.

Most companies include in their websites lists of geographical places that their networks cover. Ensure that your targeted country or region is listed there. What that means for you is that only messages meant for those geographical regions will be delivered. In some cases, those companies do not deliver messages meant to reach users using particular mobile operators.

Some companies may offer you low rates but have poor network quality. The messages you send may not at times not reach in time or at worst fail to reach its destination. Most companies offer you some few free credits that you can use to test the quality of the network. Just be sure that the company is going to offer you a solution but not a nightmare.

The service provider should not only offer you an account management system but also user-friendly system. You should not have trouble accessing your account at any time. In addition, the system should provide you with access to basic things like accessing your account credit balance and an online platform where you can purchase credits.




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