Jun 19, 2018

Installing A Shopify Promotion App Helps With Marketing

By Henry Snyder


There are many ecommerce sites that make setting up on an online store easy. Many people are using these as a way to make income while they navigate their way around becoming a full or part time entrepreneur. The type of sites vary as some are free to use but others may charge by the month or year. Depending on the maker, either plan may work but one thing that is important for the serious seller is a marketing funnel. This is why some prefer to use the Shopify promotion app to reach a wider audience.

These types of sites are popular with those who sell tangible items or downloadable products but makers with a solid marketing plan are the ones who eventually find success. A lot of crafters and artisans have great ideas but without knowing how to use social media or gather lists, their efforts are mostly for show. Some people think this is hard but, it can be relatively easy if they are familiar with digital marketing concepts.

Some new sellers may be tempted to run sales at random, or as a way to rid inventory of slow selling items but planning pays off. A lot the built in marketing features, such as those found on Shopify, use social media to gain more sales. This is why it helps to plan a strategy the first time out of the gate.

Once keywords have been gathered for the use of tagging text and images, these can also be used to gather prospects on social media. By entering each word into the site search engine, it is easy to find new customers by looking at their profile. The profiles of current customers can also be of help.

Choosing discount campaigns is not a task to be taken too lightly. Most sellers offer giveaways for a number of reasons, such as introducing a new product or as a way to welcome new customers. Other times, it may be to get rid of a product that has had slow sales in recent. Whatever the reason, there should be a purpose behind each campaign, even if it just to increase the customer list.

When it comes to writing the final ads, it may help to see how the competition does it. This is recommended for those who may be new to online selling or marketing. Direct copying is a no but look for things like word placement, as well as social media prospects that are accessible and may be interested in the product.

Once the new seller has reached their comfort level in creating a marketable social media presence, they can use discount codes to new and old customers. These can be used to introduce a new product or as a reward to those who have made a number of purchases. Sometimes it is not enough to just have a new product added to a successful lineup.

There is one strategy that some sellers do to ensure that the initial contact is ongoing. While some sellers are rigid about expiration dates on discount codes, others will continue to accept long after the date has passed. The motive behind this is to promote another product either during or immediately after selling the discounted product. If the buyer is told that the item will be removed from the inventory soon, this usually encourages a sale.




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