Apr 14, 2017

Determining The Right Paper For A Printing Project With A Lubbock Promotional Printing Service

By Clinton Arnhold


What paper do you need for your print project? The unhelpful answer is: It depends.

The real answer is still that it depends, but that it depends on specific factors which can be isolated. For example, dull paper provides a better surface for four color prints, but gloss makes for a shinier brochure that stands out, especially if you add a UV coating. For business cards, you may want gloss on the front and uncoated on the back - you cannot make notes properly on gloss.

The end result that you wish to achieve is the best indicator of quality of the pages as well. A good example is linen paper, which has a very refined look and feel to it. If you are looking for company stationary that impresses, this is a good choice. Thick cover stock is also great for things like invitations.

With so many choices, it is easy to get overwhelmed and not know which one to buy. Your local printer is a really good resource to go to in these cases, since they know what is appropriate for every need and every budget as well.

The type of text you are using is another consideration, especially the color. If your text is in color or black and white, each one does best to stand out on a different background color.

Don't let yourself get overwhelmed by paper choices. Put together your project and then look at the various options and consider what you need. In some cases, a printer may offer hundreds of different kinds of paper with jargon-y names - but if you know what you want, you will be better off. Or, again, you can seek the advice of a local print shop to navigate the "paper maze" and find the right solution.




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